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All Media Insights March 12, 2024

Broadcast TV Advertising: Reach Millions with Broadcast Ads.

Writen by Lawrence Peter

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Maximize Your Reach: Broadcast TV Advertising for Millions

Reach the right audience, in a suitable location, and during the appropriate time with broadcast TV advertising services. Looking to improve your advertising campaigns’ performance, consistency, and reach? Wide Wings Media, an advertising agency based in Dubai, UAE, can help.

Our approach combines digital and traditional media into a powerful marketing engine that generates more traffic, leads, and sales. We cover every step of the process, from beginning to end, to ensure that your TV advertising campaigns are successful.

Traditional Marketing Tactics

Wide Wings Media has extensive experience in traditional marketing, including broadcast TV, radio, billboards, and print. We help companies of all sizes connect with their target audience and increase brand recognition and awareness. As your traditional advertising agency, we can provide effective strategies to improve your reach.

Radio Advertising

Radio advertising is a cost-effective and efficient way to reach listeners across the U.A.E. It’s free for listeners, unskippable, and available to almost everyone today. Wide Wings Media (WWM) provides complete options for terrestrial (AM/FM), satellite, and internet radio advertising. We use advanced media buying tools to assess and purchase stations, schedules, and spots based on their effectiveness in reaching your target audience.

Broadcast TV Advertising

Broadcast TV is a form of television that uses public airwaves to deliver news, sports, and syndicated programming to millions of households. It includes popular networks like CBS, ABC, and NBC and is available to viewers at no cost.

Wide Wings Media (WWM) is your gateway to prime-broadcast TV advertising. We leverage our extensive inventory to strategically place your commercials with local and national broadcasters, ensuring your message reaches the right audience during the most impactful programs and times. With so many streaming options available, it’s easy to overlook the origins of television, but broadcast TV continues to play an important role in delivering content to viewers.

Broadcast advertising is a powerful tool for creating brand awareness and sparking consumer interest. According to a study by TVB, TV ads are the most influential medium in purchasing decisions and broadcast television is still popular, accounting for almost 25% of media consumption in the US. If you’re interested in starting a broadcast advertising campaign, our guide can answer your questions.

What is broadcast advertising?

Broadcast advertising is a traditional way of reaching potential customers that has been used since the early 1900s. It involves broadcasting ads during commercial breaks on TV or radio. These ads are usually between 15 and 30 seconds long and provide information about a company’s products or services to a broad audience. They can be visual, auditory, or both.

Television has been a popular and effective way for businesses to reach potential customers since the first TV ad was broadcast in 1941. This became known as the “Golden Age of TV Advertising.” In a bid to capture a burgeoning market, companies poured resources into crafting visually stunning and unforgettable commercials that would effectively promote their products. With these ads, millions of brands have captured audiences’ minds and imaginations.

Broadcast marketing has adapted over time to keep up with changing technology and consumer habits. From color TVs in the 1970s to the rise of cable and satellite TV, the internet, the digital revolution, and mobile technology. Although digital marketing has become more prevalent, broadcast marketing is still a crucial part of advertising. It allows businesses to reach large audiences and create brand recognition on a broad scale.

Broadcast Advertising Opportunities

Maximize Your Reach: Broadcast TV Advertising for Millions

When it comes to promoting your brand and selling products and services, using broadcast advertising can be effective across various channels. However, it is best to use a combination of broadcast, streaming, and digital advertising to achieve the best results. By utilizing these different channels, you can expand your brand’s exposure to a wider audience.


TV advertising can be an effective way to grow a business and should be part of your media planning process. With good creativity, brands can increase website traffic, attract visitors to their physical stores, and receive phone calls. There are different types of TV advertising that brands can choose from.

  • Advertising comes in different forms. Commercials are short videos, usually 15 to 30 seconds long, that showcase a brand’s products or services to encourage viewers to take action.
  • Product placement is when a brand’s products are naturally integrated into a TV show or movie storyline. This can be an effective way to showcase products to engaged audiences.
  • Long-form advertising includes appearances on lifestyle shows, infomercials, and product demonstrations. This type of advertising helps explain complex products or services in detail and educate audiences.

OTT Streaming Apps

TikTok is expanding its reach by catering to its audience’s preferences. By utilizing TikTok’s new streaming apps, viewers can access 24/7 live and on-demand local news, weather updates, newscast replays, extended live coverage, and exclusive station specials and investigations. Brands can also advertise on this platform, reaching audiences who prefer on-demand content consumption.

TV Advertising

At Wide Wings Media (WWM), we’re a TV advertising agency that has been in the business for decades and we have full access to a wide TV advertising directory. With this, we can place your commercials on local and national TV stations, targeting specific shows at specific times. Though there are many streaming options available, broadcast TV is still a popular choice, and we can help your business take advantage of it.

Advantages of Broadcast TV Advertising

The rise of “cord-cutters,” who cancel cable subscriptions in favor of streaming services, has led many to question the effectiveness of traditional advertising methods like broadcast television. The answer is yes, it does. Broadcast television advertising boasts an expansive reach, consistently bringing viewers the most highly anticipated live events, such as the Super Bowl By using broadcast, you can get your message in front of a large audience and increase brand awareness.

  • Live Viewing: Viewers who watch live TV are more likely to engage with commercials compared to those who watch recorded shows.
  • Vast Coverage: Television commercials offer a geographically efficient way to spread brand awareness, reaching a large audience in a single broadcast.
  • Brand Safety: Broadcast ads are run in a brand-safe environment.

Local News

Local broadcast TV stations rely heavily on their morning and evening news programs to provide viewers with the latest news, weather, sports, traffic, and local events. Advertisers benefit from this by being able to reach regional audiences who want to stay informed about what’s happening around them.

Despite the common belief that only older generations watch the news, younger people are driving the growth of news consumption. Between 2019 and 2020, the total news consumption of people aged 18–34 increased by a whopping 134%. Broadcast news is an important source of information for people of all ages who want to stay up-to-date with what’s going on in their community.

The Future of Broadcast TV

Broadcast TV is not yet dead, but it needs to adapt to stay relevant in today’s world, where people consume more digital media. In the future, we expect to see some changes to keep up with the times.

  • Improved Technology: Local information will become more precise and timely with advanced technology.
  • Expansion to OTT: There are plans to expand our news coverage to OTT (over-the-top) services.

Broadcast TV Advertising for Small Businesses?

Considering traditional TV is still popular among adults in the U.S., reaching 90% of them and with an average viewing time of 25 hours per week, broadcast TV advertising can be a valuable marketing tool for businesses. If you’re looking to advertise, consider broadcast TV advertising as an option due to its massive reach and popularity.

  • Vast Coverage: If you want your message to reach a large audience, broadcast TV advertising is a great way to get your brand out there. It’s the best way to make sure that your message is seen by as many people as possible.
  • Local Programming: Local businesses can advertise to specific demographics through commercials on local news. While these commercials might be used for big national events, they’re not limited to that audience. Local news is an important part of many communities and provides a great opportunity for businesses to reach their target audience.
  • Live Audience: Broadcast TV remains a popular choice for many people who seek specific programming and shows. This audience is attentive to the messages delivered as they watch live.

Broadcast ads don’t have to be expensive. It’s important to explore all advertising options to reach viewers effectively. If you want to capture a massive audience with compelling video, consider broadcast TV advertising.

Wide Wings Media (WWM) takes the guesswork out of ad placement. We strategically target your commercials to reach your ideal audience on the right shows at the most impactful times, across both local and national channels. With the right knowledge and tools, TV advertising can be surprisingly affordable.

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