How is AI impacting the...
April 5, 2024
In 2005, when social media was still breaking out, only 5% of users across the US were using social media. The number grew by 70% in 2019 and has been evolving continuously, with its use growing worldwide. Research shows that over half of the global population (62.3%) actively uses social media platforms.
Key stats about social media
Overall, social media usage has been on the rise, with most people using a variety of social media platforms for different purposes.
Imagine a gigantic online space in which we all connect and share ideas, photos, videos, entertainment, and more. That’s social media! A computer-based program or technology that allows for mass media communications on the internet.
Social media is a broad term for applications and websites that allow smooth communication, interactions, collaborations, and content sharing. It is used by businesses, common people, teenagers, etc.
Social media, therefore, is defined as the means of interactions among people, businesses, and creators in which they exchange information and ideas in virtual/online communities and social media networks. There are many types of social media platforms, such as blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging services, video-sharing sites, podcasts, widgets, and more.
Social media are technologies that enable users to create, share, and gather content, ideas, and interests through virtual communities and networks. Social media refers to new media forms that involve interactive participation. Although the definition of social media is challenged due to the diversity of both stand-alone and built-in social media services currently available, there are some common features.
Social media marketing is an ever-changing digital space with new trends, platforms, and behaviours, which require businesses to redefine their social media marketing strategies accordingly.
As one of the leading social media marketing agencies in Dubai, Wide Wings Media recognizes the value of social media when crafting marketing and business strategies, taking into account the differences in targets and goals for all our clients. We have a team of talented social media specialists who have helped in the growth of our services and capabilities in line with the growth of the social media platforms we know today.
We tailor our digital marketing strategies to meet the needs of local consumers worldwide. By using localization, text translation, and keyword research by city or country, we provide you with highly targeted keywords that will attract and convert users in the local market where you plan to establish your business. Adapt your content to local markets using localization of textual content, and work with the most searched keywords in the local market to enhance your brand awareness and sales.
Social media marketing is one of the different disciplines of digital marketing that uses social media platforms to promote brands and their offerings to ideal audiences. Contrary to common belief, social media marketing involves much more than just random postings on business accounts and achieving the best out of it. Businesses need to have an effective marketing strategy and plan.
From creating business profiles to maintaining and optimizing them, a social media manager needs to create a content calendar that describes all the posts, the timeline, and the popular social media platforms for posting. Social media marketing involves community management, reputation management, paid social media ads, and many more.
No matter the industry/niche, social media is one of the quickest and most effective ways to connect with your target audience, strengthen your brand, establish customer loyalty, and increase your business revenue.
Social media has proved to be an excellent tool for connecting businesses and brands with their target customers and building meaningful relationships. Even though there are many positives, there are many disadvantages to social media that businesses should be aware of.
The impact of social media is far-reaching and affects different areas, indicating the wide-ranging consequences of digital connectivity.
The advent of social media has greatly changed how we communicate with one another. Not only that, but it has also changed how businesses market their services and products. People have access to social media platforms with a simple touch of a button. The growth in social media usage prompts quick responses and instant answers, which has led to the growing numbers of teenagers and younger adults spending much time on social media.
Research reports that in the US alone, almost 95% of teenagers and young adults have access to smartphones and 45% of those engage with social media almost continuously. Being constantly connected to the internet can lead to impulse control issues because access to information is always available.
The more time you spend on the internet, the more notifications you will receive, which can be detrimental to your focus and productivity at work or school. Social media can also disrupt your sleep patterns, as many people end their day scrolling through their feeds.
When someone likes, comments, or shares your social media post, it triggers the release of dopamine in your brain. This reward pattern can lead to addiction and make you spend more time on your screen.
If a person does not receive ‘likes’ for their content on social media, it can lead to feelings of inadequacy. Often, people tend to compare their lives to the way they see others living on social media, including influencers, even though most people only post highlights from their lives and not the entire story.
It is difficult to determine the lasting impact of social media on individuals and society since it has not been around for a significant period. People often turn to social media as a way to conceal underlying issues such as anxiety or loneliness.
Social marketing and networking platforms like Facebook and Instagram were created to strengthen social ties and provide a sense of personal connection. However, research shows that extensive use of social media may decrease communication with family and friends while increasing feelings of loneliness, anxiety, and depression.
One of the problems with social media is that it allows people to present an idealistic version of themselves and their lives, selecting only the most positive aspects and leaving out the negative. This often leads to “Facebook envy,” where users compare their real lives to the digital facades of their friends and acquaintances, concluding that their friends’ lives are happier and more successful.
As third-party content hubs, businesses are subject to the publisher’s policies, and staying informed about algorithm changes and consumer sentiment is crucial for success.
Recently, several companies have stopped social media advertising, boycotting all media purchases from Facebook. The boycott was based on the misleading content found on most of these platforms, including the spread of negative, abusive, and false news. Multinational companies like Coca-Cola, Hershey, and Unilever announced that their advertising would be pulled back indefinitely, which saw more than 150 different companies also pull out of social media advertising.
With changing algorithms, organic growth can be challenging, so you must work hard on content and user interaction. Advertising is also beneficial. Growth-based strategies help source, nurture, and convert leads from social media.
Stay updated on social media news and make changes to your strategy accordingly. Pay attention to boycotts and updates, and be aware of platform disadvantages to address them. Are you struggling with your social media or interested in developing a strategy that enhances your brand’s credibility while driving growth?