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All Media Insights June 19, 2024

Reputation Management: A New Era in Digital Marketing

Writen by Lawrence Peter

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The Power of Reputation Management in Digital Marketing

January 2nd 2024 marked the official launch of Wide Wings Media and Advertising Agency as a complete digital marketing company even though it has been in existence since 2015 handling all the marketing and advertising work for one of the leading hospitals in the UAE and the Gulf region, the Saudi German Hospital Group.

Dr. Reem Osman is the Founder and CEO of Wide Wings Media and Advertising Agency. She is also the Region CEO of the Saudi German Hospital Group.

Dr. Osman noticed that previous agencies and staff were not adding value to the Hospital. She decided to start a marketing wing to address this issue. By hiring and managing her own staff, she made a significant impact on the Dubai branch.

Dr. Osman also led a digital shift for the hospital starting in 2022. She decided to start a marketing wing after realizing that previous agencies and staff were not adding value to the Hospital.

Dr. Reem Osman is the Founder and CEO of Wide Wings Media and Advertising Agency. She is also the Region CEO of the Saudi German Hospital Group.

Dr. Osman noticed that previous agencies and staff were not adding value to the Hospital. She decided to start a marketing wing to address this issue. By hiring and managing her own staff, Dr. Osman made a significant impact on the Dubai branch. She also led a digital shift for the hospital starting in 2022.

Wide Wings Media’s Reputation Management Vision and Mission

Since its launch, Wide Wings Media has become a global communications leader, creating value for its clientele through reputation management, search engine optimization, PPC marketing, website design, mobile app development, outdoor advertising, and growth leadership.

Our identity, vision and mission, make the talented team articulate our expertise as a media and advertising company started on the principles of delivering compelling and creative solutions for brand building and reputational capital. The feedback from our clients speaks to this all.

Reputation Management: A Core Service of Wide Wings Media

The Power of Reputation Management in Digital Marketing

At Wide Wings Media and Advertising Agency, we build on the heritage of creativity and innovation to drive business value. We understand the complexity and uncertainty state businesses are operating in following the rapid advancements in technology, the social and geopolitical turbulence, and the economic volatility.

But at the same time we know that a strong reputation that is backed by action, communicated creatively and deployed across stakeholders through the right channels can hugely change the dynamics of a business because reputation is the brand’s most valuable asset for how it is perceived, it’s performance, valuation, and return. Also the driver for an incredible stand in this fast-growing digital sphere.

Our visual identity articulates the modern approach to refining how reputation is built and protected in this dynamic environment. Our approach to reputation management empowers us with a series of tactics and programs to solve our clients’ challenges across the markets and sectors.

Our reputation management service is inspired by the power of light to illuminate insights, feedback, and metrics to discover opportunities and reinforce the company’s commitment to serving our clients with bold creativity and advisory solutions.

The Role of AI in Reputation Management at Wide Wings Media

Wide Wings Media and advertising agency follow a consulting methodology and framework to asses and creatively manage the reputation capital for our clientele across four (4) major pillars: Actions, Communications, Social narratives, and audience feedback.

We use AI tools and human intelligence to gain insights quickly. We target the right audience. We create relevant content. Our innovation and the skills of our team powered by the AI-powered tools;

  • Anticipates and evaluates the risk through social narrative intelligence,
  • Predicts the impact of themes, emerging trends, and proactive and defensive communications
  • Create targeted content by identifying the supply and demand of information across the digital sphere.
  • Analyze data throughout a campaign’s life to improve performance.

Innovation and Value Creation at Wide Wings Media, LLC

Today’s focus is on transforming widespread risks into chances for innovation and generating value. How you draw the technology strength determines the success of the campaign. This is artistically mirrored in our commitment to merge artificial and human intellect to assist our clients in achieving success at the crossroads of risk, innovation, and transformation. A case in point is the Saudi German Hospital that is already leveraging our solutions to build and protect its strong reputation across the region and globally.

Next-Gen Digital Marketing: The Promise of Wide Wings Media

Wide Wings Media and Advertising are known for being high performers who are always on the go to challenge the status quo by relentlessly analyzing, researching and constantly fighting to improve.

Wide Wings Media is a digital marketing agency that uses AI technology for data analysis and building relationships with clients. They focus on reputation management through writing, handling issues, and media relations. Their goal is to ensure professional development and future success in the industry.

We are dedicated to improving reputation management through writing, handling issues, and media relations. Their goal is to ensure professional development and future success in the industry.

We are a company built to create value for our clients with a team highly specialized in industry-leading technologies to redefine reputation as a competitive advantage to lead today into the future.

Why is having a good reputation important for businesses?

The Power of Reputation Management in Digital Marketing

Research demonstrates that;

  • 50% of consumers question a business’s competency in the event they have negative reviews
  • 95% of buyers search for online reviews before committing to any purchase
  • 69% of job hunters can refuse a company with a bad reputation
  • 54% of executives believe that reducing unfavourable search results drives revenue growth.

Yet all these stats are just a few of what happens in the real world. There are, however, several factors that are true for every business. The main factors that influence a company are its products or services, brand, and reputation. These factors impact the company’s operations, including selling products and attracting talent.

What is reputation?

Reputation generally refers to how society, customers, employees, or the general public views an individual or a given business. Reputation is subjective and evaluated qualitatively as either good or bad, not numerically. Reputation is opinion-based, which is the prerequisite to many good and defamatory factors, including; actions, statements, associations, social media, third-party commentary, and most especially on Google search results.

Your company or brand’s reputation is its most important asset. However, often a brand’s online reputation does not reflect its real-world standing. This is because search results are curated by an algorithm that considers numerous ranking signals. Therefore, without taking action, your search results will not improve.

Reputation management plays a crucial role in protecting and improving your brand’s online presence. It is a digital fortress that safeguards your business and ensures the availability of positive feedback across all review platforms.

Reputation management has the potential to strategically improve almost every aspect of your business. However, it is a highly technical process that demands expertise and collaboration across multiple disciplines. Doing it alone or partnering with a risky firm can do more harm than good. Before hiring an online reputation management agency, question them about their past work or case studies to understand their expertise.

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