Charity Awareness Campaign
We developed content and creative assets that translate the impact of wish-granting into simple, emotional, and inspiring stories.
Overview
Category
Charity / Non-Profit Organization
Location
KSA
Make-A-Wish Saudi Arabia is a non-profit organization dedicated to granting life-changing wishes for children with critical illnesses. As the Saudi affiliate of one of the world’s most recognized wish-granting organizations, it brings a global humanitarian mission into the local Saudi community with a focus on hope, emotional support, and meaningful impact.
The Brief
Introducing the wish-granting concept into Saudi society in a way that feels clear, trusted, culturally relevant, and emotionally resonant.
Building awareness for charity work in a sensitive space where giving is often associated with Zakat, Sadaqah, and direct financial aid.
Explaining the role of NGOs and NPOs in supporting children and families emotionally, not only financially—showing how a wish can bring hope, strength, and joy during difficult medical journeys.
Our Approach
Audit & Strategy
We analyzed Make-A-Wish Saudi Arabia’s mission, audience sensitivities, charitable positioning, and digital presence to create a communication direction rooted in empathy, trust, and cultural awareness.
Creation & Execution
We developed content and creative assets that translate the impact of wish-granting into simple, emotional, and inspiring stories. Our approach focused on helping audiences understand that support can be more than financial—it can be a moment of hope, a smile, and a memory that stays with a child and their family.
Ongoing Management
We continuously refined the brand’s communication based on audience response, campaign priorities, and community engagement. The goal was to keep the message human, respectful, and clear while growing awareness around the organization’s mission in Saudi Arabia.
What We Offer
Branding & Creative
Social Media
Web & Tech
It is an honor to help draw a smile on a child’s face. With Wide Wings’ creative approach, we were able to communicate the power of a wish with warmth, clarity, and heart.
— Make-A-Wish Saudi Arabia
