Healthcare Communication & Awareness
The work translated sensitive healthcare topics into clear, reassuring, and patient-friendly communication.
Overview
Category
Healthcare
Location
KSA — Jeddah
Al Sobh Hospital is a specialized healthcare destination in Jeddah, operating under Saudi German Health. Built around a “two hospitals in one” model, it combines general medical care with psychiatric care, addiction treatment, rehabilitation, and long-term therapeutic support for patients across different age groups.
Content Focus Split
The Brief
Communicating sensitive mental health, addiction, and rehabilitation topics in a responsible, culturally aware, and stigma-conscious way.
Encouraging Saudi audiences to view hospital visits for mental health as a proactive step toward wellbeing, not only a last resort.
Giving equal visibility to Al Sobh’s general clinics and medical services to position the hospital as a comprehensive healthcare institution, not solely a mental health provider.
The Scope
Our Approach
Audit & Strategy
We reviewed Al Sobh Hospital’s service structure, audience needs, healthcare communication priorities, and digital touchpoints to develop a content and website roadmap that supports both mental health awareness and general medical service visibility.
Creation & Execution
We created bilingual and culturally relevant content calendars, social media designs, awareness campaigns, website updates, landing pages, and printed collateral. The work translated sensitive healthcare topics into clear, reassuring, and patient-friendly communication.
Ongoing Management
We continuously refined content based on seasonal health priorities, department needs, audience engagement, and campaign performance. Website pages and digital assets were also updated to ensure the patient journey remains clear, functional, and aligned with the hospital’s evolving services.
What We Offer
Branding & Creative
Social Media
SEO & Content
Web & Tech
The Website
Hover to scroll through the site we designed and built for Al Sobh Hospital.
Wide Wings helped us communicate healthcare with greater clarity, empathy, and consistency by making sensitive topics more approachable while strengthening awareness of our wider medical services.
— Al Sobh Hospital
